Neticom acquires shareholding in Flirtic.com Jun 07

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Flirtic.com raises funding to transform online dating

Flirtic.com, a next-generation online dating service, has raised a venture round from Almaz Capital Partners, general partner of the Almaz Capital Russia Fund I (also known as the Almaz Capital/Cisco Russia Fund I).  The company has also appointed April Henry, Senior Vice President of MySpace, as an Independent Board Member. 

Flirtic.com aims to make dating fun again, giving users the yability to express themselves and find their perfect match. Many of the most addictive features of social networks, including messaging, wall posts, likes and fun games, have been incorporated into the Flirtic experience to make it easy to meet new people and provide conversation starters to help break the ice. 

Unlike other dating sites with Flirtic.com there are no long, boring questionnaires to complete.  Users set up their dynamic profile by playing interactive games and taking quick, entertaining tests.

Flirtic has recruited April Henry, a Senior Vice President of Corporate Development & Strategy for MySpace, as an Independent Board Member.  April held similar roles with News Europe and Fox Interactive Media previously, in addition to investment experience at Index Ventures and Morgan Stanley. April brings significant industry and operational knowledge to the team.

Flirtic aims to target the 18-35 year old online dating audience.  The service launched in Estonia and Russia in early 2011 where it quickly showed user traction with 30% of users returning to the site on a daily basis. Flirtic.com will roll-out in English and Russian-speaking markets over the coming months.

The company is led by a team of Estonian entrepreneurs behind Rate Solutions, a leading social networking company in the Baltic countries. Its shareholders include Andrei Korobeinik and Evgeny Pshenichnikov, serial entrepreneurs and founders of Rate Solutions, as well as MTVP, a technology investment company, and angel investor Jaak Roosipuu.